AI Insights · Timothy · April 2021
Top 5 Drawing & Coloring Apps Shine in France Q1 2021
A Sensor Tower analysis reveals the performance trends of the leading Drawing & Coloring apps in France for the first quarter of 2021. Downloads and active users are in focus, with insights available for the top apps in the category.
As the first quarter of 2021 unfolded, the Drawing & Coloring app category saw varied performances among the top applications in France. Sensor Tower's data offers a glimpse into how these creative outlets have fared.
Phone Case DIY by Crazy Labs showed a significant download peak in mid-January with over 193K downloads, followed by a gradual decrease to around 25K by the end of March. Weekly active users mirrored this trend, spiking at nearly 287K in mid-January and then settling to approximately 127K towards the end of the quarter.
X-Flow's Happy Color® Art Coloring Book generated consistent revenue throughout the quarter, with a peak of $719 in mid-February. Downloads saw a steady decline from 34K at the start of the period to 16K by the end, while weekly active users fluctuated, reaching a high of over 430K in early March before dropping to around 375K.
The performance of Pixel Art － Color by Number by Easybrain was marked by its revenue, which started at $3.5K and saw a slight uptick to over $3.8K in early January, followed by variations and a closing at approximately $2.8K. Downloads began at 42K, dipped to 18K, and then rose again to 23K by quarter's end, with weekly active users showing an overall increasing trend from 439K to 484K.
Lion Studios' Silhouette Art experienced modest revenue figures, with an interesting peak of $33 in the final week of March. Downloads and active users both showed a declining trend, with downloads starting at 40K and ending at 7.8K, and active users decreasing from 59K to 16K over the three months.
Lastly, Paint by Number Coloring Game by Oakever Games saw its revenue rise and fall, reaching a high of $708 in the second week of February. Downloads spiked at 20K in late February, while weekly active users peaked at over 273K in early March before a slight decline to 249K.
These insights from Sensor Tower underscore the dynamic nature of the Drawing & Coloring app market in France, highlighting the ebb and flow of user engagement and financial performance. For a more in-depth analysis, Sensor Tower's platform provides additional data and trends.
